My Personal Brand

@LiyaaHuang

September 2014 - Present

Makeup can’t change how much you love yourself πŸͺž This is not a post saying ditch makeup (I’m still wearing makeup) This is a post about self -acceptance. I used to spend 30 minutes a day rejecting my natural features and baking on make
Love is a four-letter word spelled T-I-M-E ♥️⠀ β € This is one of my favourite quotes from Dr. Edith Eva Eger, a clinical psychologist and survivor of the holocaust.β € β € If you think you’ve been through some trauma, I highly recommend liste
My therapist told me making content is a lot like performing on stage. We’re scared of messing up and being judged, what’s more, we’re terrified of failing in public πŸŽ™ But have you ever considered that everyone is actually ROOTIN
Celebrating your Asian heritage doesn’t end with May Celebrating your Asian heritage is a daily practice. I repeat, celebrating your asian heritage is a daily practice. Not something we only reserve for May. This year has forced me to acknowl
πŸ’– 6 Acts of Self-Love That Cost Nothing πŸ’– β € β € As an immigrant, getting valuable things for free is very important to me πŸ€‘ And what’s more valuable than your own self-worth? πŸ€” β € β € Don’t be fooled, self-love doesn’t need to cost a
❔Which one of your parents’ traits would you keep? Which ones would you let go❔ β € 🧘🏻‍♀️ Pause & Reflect.β € β € πŸ§’πŸ»Our childhood and the role our parents played set the foundation for the rest of our lives.β € β € πŸ‘« Not only are our parents
Happy Asian Heritage Month Folks ♥️ This year was not easy for our community, but there is beauty in the struggle β˜€οΈ β € β € If there’s one connecting thread that weaves through all us asiansπŸͺ‘ it’s our strength of steel. β € β € πŸ’ͺ🏼 Grow
Self-love is the GREATEST anti-racism antidote πŸ«€βœ¨β € β € πŸ’΅ In a society that profits from and depends on our low self-esteem, the single πŸ‘πŸΌ most πŸ‘πŸΌ powerful πŸ‘πŸΌ thing πŸ‘πŸΌ you can do is love yourself unconditionally. β € β € 🍫 You are chocolate. You&
Saying "I should” is NOT self-love + it’s NOT making you more disciplined πŸ˜‘ Yes, learning to love yourself requires a lot of discipline. But I realized for a large part of my life, I’ve been using shame disguised as “di

My Brand Pillars: Beauty, Wisdom, and Asian-Pride.

Engagement rate: 14%*

Avg Likes: 334

Avg Comments: 40

Reach: +114% in May compared to April

*As of June 2nd, 2021 via Kicksta.co

My Modus Operandi

My golden rule for content creation is: The user should always leave feeling uplifted or with new knowledge. I always look to share something educational, empowering, or feel-good and have created a feed to match those sentiments. Some skills I’ve developed while running my own page have been:

Organizing

  • Managing and coordinating content with a social media calendar and Trello

Creating

  • Producing and curating content and feed that reinforces my brand’s three pillars

  • Filming and editing my own reels, IGTV’s and Youtube trailers

Engaging

  • Collaborating with photographers and graphic designers to create quality brand content

  • Engaging with my audience and always making sure I see them, and hear them

  • Work with skincare companies, beauty companies, and soon to be asian-owned companies via sponsored posts 

Analyzing

  • Diving deep into my accounts hashtag research, insights and analytics to expand my reach and engagement

  • Browsing and trying new trends on TikTok and translating them to Reels!

My Audience

Three years ago, my audience turned to me for fashion advice.

Two years ago, my audience turned to me for travel, networking and entrepreneurial content, and some beauty.

Last year, I realized my passion lies within the self-empowerment, and while I do continue to make beauty, fashion, and business content, I always present that content through a lense of self-empowerment and self-love. Because I’ve focused more on self-empowerment and self-love, I’m making more Asian-themed content then ever before.

… and Cue the cosmos club

Looking towards the future, I want to continue to engage women, particularly POC’s, and empower them with my content so they never feel like they’re alone in this experience. I’m an active member of the Cosmos Club, an digital wellness space for Asian-American women, and frequently consult with those ladies to refine my work!